~ Gilbert K. Chesterton
Both a religion and a business introduce a doctrine or product.
The potential converts either see the object as a need, convinced it is a need,
or don’t see it as applicable. Once converted / purchased, the success story
establishes a stronger sense of desire and interest among others. The
missionary program markets and sells the product. The government establishes a
top-down administrative model that does not cave to fickle individuals. Changes
in the product periphery do not change the organizational structure, practices,
or core doctrine / product line. The church extends distribution by opening
additional parishes and adding converts. To maintain quality control, the church
requires certification, ongoing training, standardization of teachings, demonstration
of understanding, and quality audits. The model continues to grow in reach and
conversions, strengthening at each step.
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